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Acceleration


The force which has propelled the act of publishing through time, altering associated formats exponentially whilst inventing new formats along the way. ¶ Similar to the way in which the mechanical printing press effected the manuscript, digital means of production has increased the speed at which the process of acceleration occurs. ¶ This can be linked to the shift in focus within capitalist structures from value being based on the accumulation of objects to time-based measurements, exemplified by the invention of the ‘Futures Market’ and described in Don Delillo’s Cosmopolis... “Money makes time. It used to be the other way around. Clock time accelerated the rise of capitalism. People stopped thinking about eternity. They began to concentrate on hours, measurable hours.” (See also: ‘accelerationism’) ¶ Within publishing, value often becomes linked to volume and distribution (or reach). The expedited trajectory digital means has facilitated, in turn nudged forward by time-based economics, can be seen as producing emergent publishing formats such as the digital meme, video streaming and the hybridisation of new and existing formats such as online print-on-demand services like Blurb and Lulu as well as independent experimental projects such as Jasmine Raznahan’s ‘The Metapress’ and Copyshop to name but a small sample.
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