Body used here is derivative of the term ‘body copy’—as used within text-based editorial procedures when producing print publications, as an example—to describe the main bulk of a feature or written article. ¶ It is linked to the description of the ‘content’ of a publication. The body becomes a way to more accurately describe the ‘guts’ of a feature or written article as opposed to content. ¶ Use of the word ‘body’ also lends corporeal form to the author generated component of a piece of published material. ¶ Bodies, both as a publishing term and as a physiological entity, are also altered by external forces that can alter their function and form, much like the way memetic dispersion changes the thing that is being dispersed.