︎

Hybridity


The process by which one publishing format is combined with another, often mixing a pre-existing format with an emergent form. Since the advent of the internet this has been a field of investigation for both commercial entities and independent artists and designers alike. ¶ Hybridisation operates within a widely expanded field of formats. Aspen magazine, for example—produced in the late 1960s—used magazine as an umbrella term to describe the container for an ever-changing combination of film and vinyl recordings with printed material of various sizes and shapes alongside artist’s editions and more. ¶ The use of compact discs adhered to the covers of magazines in the 1990s is an early (and literal) example of commercial publishers combining audio and video content with a printed publication. Moving magazines online often resulted in a similar hybridisation of formats that would contain the same articles and features but presented in HTML. The iPad’s brief dalliance with mainstream publishing proved a test for many established publications attempting to create hybridised titles. ¶ Today hybridisation continues on a highly experimental level with institutions supporting endeavours such as Publishing Lab and experimental publishing workshops and programmes who work with both established and emergent formats to find new routes that put hybridisation at the centre of their multiplicitous processes.
Some rights reserved, 2021.